Greg Hudnall headshot

About

Why Reciprocity?

This isn’t a fund looking for a quick flip. I’m building a long-term portfolio of businesses I operate personally. When I step into a founder-led company, the goal is to honor the legacy and carry it forward with care. My approach centers on people, clarity, and continuity - preserving what works and sustaining the culture and relationships that made the business successful.

Advisory & Funding

Avoid transaction setbacks by selling to someone with expert support.

Pat Sheeran — Republic Bank
Banking — Republic Bank
Pat Sheeran, VP, Commercial Banking
Rob Lesan — KMK Law
Legal — KMK Law
Rob Lesan, Partner
Zachary (Zak) Kempton, CPA — MunninghoffLange
Accounting — Munninghoff, Lange, and Co.
Zachary Kempton, Partner | CPA, CIPM

Professional Background

I’m an operator and entrepreneur with a background in process improvement at Kroger, marketing and sales leadership at Johnson & Johnson MedTech, and CEO experience at Hope Squad, where I scaled a mission-driven business to serve 2,500+ schools nationwide. Today, I run Reciprocity Holdings, where I build new ventures and acquire companies I can operate for the long term. My approach is hands-on: partner with founders who have built strong businesses, build on that foundation, modernize where needed, and guide the company into its next stage of growth.

Personal Background

Hudnall family in Cincinnati

I live in Cincinnati, OH, with my wife and three kids. We love the outdoors. I’ve summited Kilimanjaro and plan to climb Cotopaxi/Chimborazo in 2026 and Aconcagua in 2027.

Personality

ISTJ — learn more

Purpose

Have the courage to find and develop the potential in people and processes.

Values
  • Faith
  • Curiosity
  • Health